Following on from their successful inaugural show last year, The Jo’burg Wine Show returns to Gallagher Estate in June 2007 with media partner, Beeld.
According to AMPS 2005/2006 Beeld’s readership has the highest percentage (19.9%) of wine drinkers of all daily newspapers in South Africa, while its weekend publication Naweek-Beeld sees this number increase to 20.8%. As a result, Beeld has partnered with the Jo’burg Wine Show 2007 as part of an ongoing strategy to become increasingly involved in events that complement the interests and lifestyles of their current readers and potential target markets.
The location of the show also lends itself to the Beeld readers, capturing both the Johannesburg and Pretoria markets.
“What we value about The Jo’burg Wine Show is that although the focus is on wines, other lifestyle orientated elements such as food, accommodation and destinations have been included,” says Gavin Rheeder, Marketing Communications Manager, Beeld. “This is great for all our active wine-drinking, entertainment, and keen holiday readers.”
Feedback from 2006 confirms that The Jo’burg Wine Show not only provides a content-packed wine show for consumers but delivers real value for exhibitors, with more than 76% of exhibitors stating that they fully achieved their objectives in 2006 and the majority re-booking for 2007.
“Since our launch event last year, The Jo’burg Wine Show has more than doubled in size. Our Boutique Corner is well supported by smaller wine establishments and we are looking forward to hosting some of the larger estates such as Durbanville Hills and Lanzerac,” says Barney Essenhigh of Highwood Exhibitions. “Popular features such as the food and wine pairing demonstrations in the ‘Friends for Dinner’ theatre, wine blending and tutored wine tastings will again form a large part of the Jo’burg Wine Show,” he explains.
The Jo’burg Wine Show offers a fresh look at wine in a casual and unassuming setting with features for all, from the novice wine-drinker to the most sophisticated palettes. The aim is to stimulate the domestic wine market through a fun, interactive and educational event. Local and international wines will be brought to the Gauteng wine market. Visitors to the show are able to purchase wine directly from exhibition stands while Frogitt and Vonkel will once again offer their home delivery service. Entertainment throughout the three-day event includes live music, a restaurant and sushi bar as well as a virtual golf driving range and a Boules court.
The Jo’burg Wine Show will take place at Gallagher Estate from Friday 15th June to Sunday 17th June 2007. Tickets cost R90 at the door or can be purchased from Computicket. For more info visit www.wineshow.co.za